Consumer characteristics, cultural characteristics, product characteristic, supplier characteristics and medium characteristics could be listed as the main factors. The information acquired from the results are analyzed and interpreted by the computer packet programs. Consumer buying behaviour is influenced by many factors. a) Culture Culture is the essential character of a society that distinguishes it from other cultural groups. If so, How? International and National marketers must understand the culture in each of Thus, they influence consumer choice more (Kwon Jung, KDI School of Public Policy and Management, 2004). Some of the cultural factors are: i. Consumer behaviour Cultural factors have a significant impact on customer behavior. Does Culture Influence Our Consumer Behavior? Review of Subject: Culture is the fundamental determinant of a person's wants and behavior. Cultural Factors have strong influence on consumer buyer behavior. Ecology is a critical factor in cross-cultural consumer behavior. ii. In this study, the effect of cultural factors on consumer buying behaviour is investigated. These are Cultural factors, Social factors, Personal factors, Psychological factors, Economic factors, etc. A survey was conducted on 1400 people from the different parts of Logos Ikeja. Many companies have had to adapt to the markets they operate in. The Indians are considerate in making decisions on a product they buy, which affects consumer behavior in relation to the available products in the market. Consumers’ cultural background not only shapes their needs and wants, but also influences the way marketing strategies are developed to target market behaviours, attitudes and preferences Subculture by Dr. Ahmad Chaudhry, Ph. Ikeja has six regions. Failure to adjust to these differences can result in ineffective marketing or embarrassing mistakes. The Utilizing Hofstede's framework, the paper argues that cultural dimensions influence consumer decision-making styles. Consumer behavior is not only affected by cultural differences but also demographic differences, such as differences in age, subculture (ethnicity, religion, gender, etc. Cultural influences on Consumer Behavior: Cross-cultural CB. Cross-cultural researchers have recognised culture as one of the most influential determinants of consumer behaviour (Cleveland & Chang, 2009). Cultural Factors Culture : Culture is the basic factor which determines persons needs, desires and behaviour.Culture is the mixture of physical and non … Cultural Factors, culture, subculture and social class to be examined under three headings (Durmaz and Jablonski, 2012: 56). Sometimes, the marketing strategies that they have followed (in their country of origin) do not have the same result in other countries that have different cultures. Posted on May 7, 2017 by Andrea. 2.2 Cultural Factors and Consumer Buying Behaviour Every group or society has a culture, and cultural influences on buying behavior may vary greatly from place to place. Cultural Factors include the basic values, needs, wants, preferences, perceptions, and behaviors that are observed and learned by a consumer from their near family members and other important people around them. factors that influence consumer behavior in online shopping. Factors Influencing Consumer Buying Behaviour 1072 Words | 5 Pages. Culture. economy is becoming increasingly cross-cultural, an understanding of how culture influences consumer behaviour by marketers will be crucial, more so that culture is a powerful force in regulating human behaviour.
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